Pipeline architecture
We define your ICP, buying triggers, qualification rules, and stage exits so sellers spend time only on accounts that can close — and you can see why a deal is real.
B2B Growth & GTM Advisory
Turn founder-led selling into a pipeline you can actually forecast.
AGM Advisory works with B2B software, data, and services teams that have early traction but messy revenue motion. We install the qualification, messaging, and outbound systems that make pipeline repeatable instead of lucky.
Trusted by revenue teams across APAC & EMEA
NORTHALLCalderaBRIGHTLOOPVantyrMesa Data
Pipeline coverage3.4x
Qualified demo rate+41%
Cycle time-22%
Median change across the first two quarters of an engagement.
2018Founded in Singapore
40+Advisory engagements
$120M+Client pipeline influenced
9Markets served
What we do
Three systems that make revenue predictable.
Outbound operating system
A weekly rhythm of experiments, channel scorecards, and messaging reviews that keeps outbound, partner, and content motions sharp instead of drifting on autopilot.
Fractional growth leadership
Senior head-of-growth judgment for teams that need a steady hand on GTM before a full-time executive hire makes financial sense.
How engagements run
Diagnose, install, then hand you the keys.
- Weeks 1–2 — Diagnose. Pipeline audit, call reviews, and a sober read of where revenue actually leaks.
- Weeks 3–8 — Install. Qualification, messaging, and cadence rebuilt with your team, not handed over as a slide deck.
- Ongoing — Operate. A light weekly cadence until the system runs without us.
01
ICP & trigger map
02
Qualification rebuild
03
Messaging & cadence
04
Scorecard & handoff
“AGM cut our low-fit demos by a third in one quarter and gave our two AEs a qualification model they actually trust. It paid for itself before the engagement ended.”
JL
J. LimVP Revenue, compliance SaaS (Series A)
Selected work
A few problems we've untangled.
Compliance SaaS · Series A
Rebuilt qualification and discovery so AEs stopped chasing tyre-kickers. Low-fit demos fell 31% and win-rate on qualified deals rose.
B2B data · bootstrapped
Repositioned a horizontal data offer into three buyer-specific plays across APAC, lifting reply rates and shortening the sales cycle.
Dev-tools · seed
Built the first outbound motion from scratch — ICP, list strategy, and a six-touch sequence that booked the team's first repeatable demos.
Who you work with
A small bench of operators, not a roster of juniors.
Marcus GrantManaging Partner · ex-VP Sales
Aishah LeungGTM Lead · outbound & lifecycle
Ravi SilvaRevOps Advisor · data & forecastingTell us where the funnel hurts.
We take on a handful of engagements at a time. If you're evaluating advisory help or comparing vendors, send a short note and we'll set up a call.
Or email [email protected]